The beginning of the year for designers usually heralds the start of the trade show circuit. I love going off to the shows and taking a day out of the office, away from the files and immersing myself in the latest trends, products and people to hit the scene.
And this year, the co-founders of reputable styling house, Cool Edies’, Lucy Weight and Jane Frosh, are teaming up with Life Instyle to launch Style Lab. This unique interactive concept is set to explore the world of art and design which will create a visually remarkable experience. The annual Life Instyle will be held at Sydney’s Royal Hall of Industries from 21 – 24 February.
Sounds intriguing doesn’t it? From what I can gather, these super talented stylists will create a new scene each morning and visitors will see a real life photographic set which will feature products from the show’s exhibitors. ‘The new Style Lab concept allows us to draw visitors into the studio, just as if we are working on a real life shoot- except with a vibrant, live element mixed in,’ says Weight. Such artistic explorations will be inspired by international trends, crazy concepts and will set to push creative boundaries. ‘You can expect to see us testing things out,..pushing limits,..and you can expect us to be listening to great music!,’ says Cool Edies.
Life Instyle has been heralded as the “different” trade show with more creative and artistic products on display. I have watched the show grow over the past few years and this year there will be over 300 exhibitors who have all been carefully selected to represent premium, bespoke and design led products within a beautiful shopping environment. Maybe this year I may have to visit every day just to see the new set created by Cool Edies.
So if you are a stylist, designer or magazine editor, here’s where you need to be.
WHAT: Style Lab showcased at Life Instyle 2013
WHEN: 21 – 24 February
WHERE: Royal Hall of Industries & Hordern Pavilion, Moore Park
Sorry, this is a TRADE ONLY EVENT but hopefully I’ll be able to post some photos afterwards if you can’t make it.