Taubmans Colour of the Year

Yesterday morning I was invited to the announcement of Taubmans Colour of the Year for 2017. This is the first time Taubman’s have chosen a Colour of the Year. The colour was selected by a panel of global colour experts for its distinctive qualities and rise of this shade on the runway, textiles, technology, automotive and in the commercial and residential segments.

Designer’s the world over eagerly await Pantone to announce the Colour of the Year each November but this is the first time as far as I’m aware, that an Australian paint/colour company has chosen a Colour of the Year.

The presentation comprised a panel of five experts in the fields of Sound, Taste, Smell, Touch and Feel (Intuition) who all spoke of the way colour affects their chosen fields.

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Taubmans Brand Ambassador, Shaynna Blaze led the panel discussion and and announced the Colour of the Year as Violet Verbena. Shaynna called the colour elegant, sophisticated, calm and nostalgic and explained that used with geometric lines it can take on a masculine vibe. Under cool light the colour looks like a warm grey and in quarter strength could be the perfect neutral. But when viewed under warm light it softens as the blues and purple undertones are exposed. Mix Violet Verbena with white and strong colours and it will give energy yet paired with granite and concrete it won’t look like a Nana colour anymore and have a modern edge to it.

Charlie O’Brien aka Chux, the Sydney based DJ, created a piece of synthesised music inspired by the colour. Of course, most of us can’t help but think of the late Prince when we see shades of purple and this influenced Charlie’s piece too. Charlie said if Violet Verbena had to have a sound, it would be D Minor.

Chef Nelly Robinson discussed the importance of colour in his presentation of food. Nelly said food had to look good first and foremost and then the taste has to work with the colour. He prepared little balls of sheer bliss for us all to try. The balls looked soft and chewy but once bitten a tangy flavourful liquid was released into the mouth, giving us all a surprise. This was then neutralised with a jelly made from the leaves of the Verbena plant.

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Dr Lisa Cooper, florist, artist and author, took us on a journey of violets. Did you know the Greeks plant little, tiny violets under the olives to ward off evil? We then got to work creating a posy with violet coloured flowers (including violets) and edible herbs in bright and soft greens.

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Textile artist Grace Garrett released her new collection in predominantly Violet Verbena. Grace loves texture and was quick to point out that colour will look completely different depending on the fabric or paper on which it is printed. A sheer fabric printed with her designs in Violet Verbena will look soft and dreamy but the same print on a solid flat fabric will look masculine.

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And then Harry T, psychic medium, enlightened us on the colours of our Chakras. The Crown Chakra is violet and closely aligned to spirituality. The crystal Amethyst (which we were all given) helps with our intuition so we should keep one in our pocket or handbag, which would come in very handy when I change my mind and end up choosing the wrong thing. Like queues at the supermarket!

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So what do you think of Taubmans Colour of the Year – Violet Verbena? Paint your whole house or use it as a bedhead? I think the colour will make people feel comfortable and happy as it’s not offensive but just a bit more cheery than plain old grey.

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If you would like assistance adding colour to your home, contact me for an appointment.

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Comments

  1. I like it – just the correct mix to still be dark enough, but still with the hint of brightness coming through.

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